Starbucks joined the Indian market in 2012 through a 50:50 joint endeavor with Tata Consumer Products Ltd. The chain presently operates 222 stores across 18 Indian cities including Mumbai, Delhi NCR, Chennai, Hyderabad, Bengaluru, Pune, Chandigarh, Kolkata, Ahmedabad, Bhopal
Popular Coffee chain Tata Starbucks declared a partnership with Tata CLiQ Luxury to sell its Starbucks product and occasional coffee brewing equipment on the e-commerce marketplace. The merchandise will comprise mugs, slippers, tumblers,
apart from coffee brewing material.
This coalition will bolster Tata Starbucks’s e-commerce existence across India and offer customers more doors to engage with the brand across digital channels. The firm strives to hit into the e-commerce portal’s consumer base, the coffee chain explained in a statement.
Building on the prevailing digital-first features, they look forward to providing a true Starbucks Experience at the customer’s home, facilitating them to continue a part of their lives in significant ways even beyond the new cities they are present in explained Deepa Krishnan, director marketing, category, loyalty, digital, Tata Starbucks Private Limited.
Starbucks reached the Indian market in 2012 with Tata Consumer Products Ltd. The chain presently operates 222 stores across 18 Indian cities. Tata CLiQ is the online marketplace supervised by Tata UniStore, a Tata group business endeavor. Its indulgence microsite, Tata CLiQ Luxury, sells western brands such as Burberry, Coach, Michael Kors, Tumi apart from homegrown luxury tags.
Tata Group via its consumer-facing companies such as Westside, Titan, Tanishq, Tata Consumer Products Ltd., Croma, etc has been speeding its existence online.
Vikas Purohit, the CEO, Tata CLiQ Luxury, said, With this cooperation, they can offer the Starbucks Experience to the customers in the enjoyment of being at their homes. They are positive this partnership will enhance value to their portfolio and bolster the vision of carrying well-made luxuries to the discerning customer.
Amazing facts about Starbucks
Starbucks acquires a coffee farm. Obtained in 2013, Hacienda Alsacia is a 240-hectare coffee ranch situated in Costa Rica that assists also as a working farm as well as Starbucks worldwide Research and Development facility. Costa Rican coffee has been the basis of Starbuck’s core contributions since it unlocked its doors in 1971. In 2018, Starbucks peddled a limited-edition contribution of Hacienda Alsacia single-origin packaged coffee to consumers around the world.
To empower financial opportunities in underserved and rural populations across the world, Starbucks established the Community Store Program. These stores emphasize hiring from the population, partnering with nonprofits and functioning with local artists, and assist as a space for population events and programs. Starbucks has subsidized 19 Community Stores with the greatest recent store commitments in Carbondale, Illinois, and Tampa, Florida. The business plans to open 100 Community Stores by 2025.